About me

Design leader with 20+ years of experience in retail, interior, and industrial design, including senior roles at Starbucks. Skilled in leading creative teams, translating brand vision into engaging spaces, and delivering high-profile projects that balance design excellence with business goals.

Sr. Design Manager- TLA, Starbucks China- Seattle WA       4/2023 to Now

  • Communicated design strategy and direction to the team, ensuring a clear understanding of deliverables, priorities, and goals.

  • Demonstrated a passion for design excellence and kept abreast of industry trends in retail design, providing design inspiration to the team, as necessary.

  • Balanced design considerations with cross-functional needs, budget objectives, and schedules to achieve exceptional results.

  • Ensured the implementation of the brand's vision and creative solutions throughout the design and construction process, enhancing the Starbucks experience for consumers.

  • Coached and supported direct reports in creating development plans, monitoring progress, and ensuring goal execution by providing tools and action plans.

  • Conducted comprehensive performance reviews for all store designers during calibration meetings.

Design Manager, Starbucks China- Seattle WA                      2016 to 2023

  • Maintained a proven track record of top performance in delivering creative design solutions within a fast-paced market while meeting business objectives and core store cost targets.

  • Provided creative and cost-effective direction for all design projects.

  • Successfully designed and managed high-profile projects.

  • Guided internal design teams in concept development and actively participated in design charrettes as a key team player.

  • Led the team in developing the new palette concept for 2023.

  • Provided and implemented design ideas and details for the Studio-X project.

  • Onboarded multiple TLAs and a new partner for the China team in the Seattle studio.

Sr. Production Designer, Starbucks India - Seattle WA        2012 to 2016

Designed and managed the flagship Starbucks store in Mumbai.

Successfully designed multiple high-profile projects as the brand expanded in the market.

Interior Designer, DLR Group - Seattle WA                             2007 to 2009

  • Designed and managed an award-winning higher-ed project featuring four small learning communities and a shared common building in Marysville, WA.

  • Created designs for fixtures, displays, pegboards, operable walls, signage, murals, storage, and built-in furniture for Marysville Getchell High School.

  • Conducted interior design and space planning for Panther Lake and Valhalla Elementary Schools, with a focus on integrated design and sustainability.

R&D Design Manager, Polyform- Tehran                                2002 to 2007

  • Led interior design and space planning for various retail stores, offices, banks, and institutional projects.

  • Designed office furniture, modular staff furniture, and secretarial workstations.

Industrial Designer, IKCO-  Tehran
1998-2002

  • Designed a coupe concept car showcased at the international Automotive exhibition in Dubai.

  • Created the exterior body and packaging layout for a Mini concept car.

Education

  • Master Degree in Industrial Desig

    University of Art – Tehran    2000

  • Bachelor Degree in Industrial Design

    Alzara University– Tehran    1997

Leadership

Strategic Leadership and Vision

  • Successfully directed design strategy and alignment with Starbucks' brand vision for Starbucks China, enhancing the consumer experience.

  • Demonstrated a consistent track record of high-performance leadership in a fast-paced market, delivering creative solutions aligned with business objectives.

Team Management and Development

  • Managed and mentored high-performing design teams, ensuring the balance of design excellence with cross-functional needs, budgets, and timelines.

  • Facilitated onboarding processes for multiple team members, TLA partners and AORs, enhancing overall team capabilities.

Awards

  • Featured Projects  in the China Yearbooks

    From 2018 to 2022

  • Panther Lake ES

    2008 Interior design – Public Category -  IIDA

          

  • Marysville Getchell High School

    2007 Design in Concept, Best in Competition- IIDA

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