Design leader with 20+ years of experience in retail, interior, and industrial design, including senior roles at Starbucks. Skilled in leading creative teams, translating brand vision into engaging spaces, and delivering high-profile projects that balance design excellence with business goals.
Communicated design strategy and direction to the team, ensuring a clear understanding of deliverables, priorities, and goals.
Demonstrated a passion for design excellence and kept abreast of industry trends in retail design, providing design inspiration to the team, as necessary.
Balanced design considerations with cross-functional needs, budget objectives, and schedules to achieve exceptional results.
Ensured the implementation of the brand's vision and creative solutions throughout the design and construction process, enhancing the Starbucks experience for consumers.
Coached and supported direct reports in creating development plans, monitoring progress, and ensuring goal execution by providing tools and action plans.
Conducted comprehensive performance reviews for all store designers during calibration meetings.
Maintained a proven track record of top performance in delivering creative design solutions within a fast-paced market while meeting business objectives and core store cost targets.
Provided creative and cost-effective direction for all design projects.
Successfully designed and managed high-profile projects.
Guided internal design teams in concept development and actively participated in design charrettes as a key team player.
Led the team in developing the new palette concept for 2023.
Provided and implemented design ideas and details for the Studio-X project.
Onboarded multiple TLAs and a new partner for the China team in the Seattle studio.
Designed and managed the flagship Starbucks store in Mumbai.
Successfully designed multiple high-profile projects as the brand expanded in the market.
Designed and managed an award-winning higher-ed project featuring four small learning communities and a shared common building in Marysville, WA.
Created designs for fixtures, displays, pegboards, operable walls, signage, murals, storage, and built-in furniture for Marysville Getchell High School.
Conducted interior design and space planning for Panther Lake and Valhalla Elementary Schools, with a focus on integrated design and sustainability.
Led interior design and space planning for various retail stores, offices, banks, and institutional projects.
Designed office furniture, modular staff furniture, and secretarial workstations.
Designed a coupe concept car showcased at the international Automotive exhibition in Dubai.
Created the exterior body and packaging layout for a Mini concept car.
Master Degree in Industrial Desig
University of Art – Tehran 2000
Bachelor Degree in Industrial Design
Alzara University– Tehran 1997
Strategic Leadership and Vision
Successfully directed design strategy and alignment with Starbucks' brand vision for Starbucks China, enhancing the consumer experience.
Demonstrated a consistent track record of high-performance leadership in a fast-paced market, delivering creative solutions aligned with business objectives.
Team Management and Development
Managed and mentored high-performing design teams, ensuring the balance of design excellence with cross-functional needs, budgets, and timelines.
Facilitated onboarding processes for multiple team members, TLA partners and AORs, enhancing overall team capabilities.
Featured Projects in the China Yearbooks
From 2018 to 2022
Panther Lake ES
2008 Interior design – Public Category - IIDA
Marysville Getchell High School
2007 Design in Concept, Best in Competition- IIDA